Privacy Policy 

Last Updated: July 29, 2020

This Privacy Policy describes how Valence Media, LLC collects, uses, and discloses personal information about you, on or through our informational corporate website available at and other instances where this Privacy Policy is referenced.

This website is not a consumer-directed website and is intended only to provide commercial information to our business partners, prospective business partners, and job applicants. For more information about how our subsidiaries and affiliates collect, use, and disclose information including with respect to the websites, apps, and services they offer, please see the privacy policies published on the relevant digital service. For the Billboard, The Hollywood Reporter, Vibe, and MRC Media & Info, LLC Privacy Policy, please visit For the dick clark productions Privacy Policy, please visit   

This Privacy Policy does not apply to personal information we collect from our employees and contractors. This Privacy Policy is not a contract and does not create any legal rights or obligations. 

We collect information from and about you.
We may collect, receive, and develop several different types of personal information about you depending on the nature of your interactions with us:

  • Contact Information. For example, we may collect your name, email address, phone number, and mailing address. 
  • Demographic Information. We may collect demographic information, such as your age, date of birth or gender.
  • Location Information. We may collect information about your location using your IP address and your zip code.
  • Information You Submit. We collect any information you provide when you contact us.  
  • Preference Information. We may collect information about your preferences when using our services or platforms. We may also collection information about your preferences that you share. 
  • Internet and Network Activity Information. We may collect information about the browser you are using and your IP address. We might also collect device identifiers. We use tracking tools like cookies to automatically collect information about how you interact with our website and online content, such as your browsing and search history on our website, what areas of our website you visit and for how long, what content you click on, what site you came from, what site you visit when you leave us, and your views and clicks of our digital ads and content on other sites. 
  • Employment-Related Information. We, or our vendors, collect information about your employment, including your job title or occupation, as well as information you submit as part of a job application. This may include your work experience and previous employment, your education history, your resume, the URL to your personal or professional websites, and, whether you need a visa to work in the United States. 

We may collect and develop Inferences. Using the other pieces of personal information collected about you, we may draw inferences about you, reflecting what we believe to be your preferences, characteristics, experiences, predispositions, and attitudes.

We use information as described here. 

We use information to respond to your requests or questions. For example, we may contact you about the feedback you have given us. We will also use certain pieces of information to verify your identity if you make certain requests pursuant to this Privacy Policy.  

We use information to provide services to you. 

We use information to improve our platforms, services, and products. For example, we may use your information or feedback to make our websites, apps, and services better. We might use your information to customize your experience with us.

We use information to administer our business and services and for internal operations. This might include troubleshooting, data analysis or testing. We might also use information for research, statistical and survey purposes.

We use information for security purposes. We may use information to protect our company or other third parties. These third parties may include business partners, customers or other individuals. We also may use information to protect our websites, apps and our services, as well as to detect and investigate activities that may be illegal or prohibited.

We use information for marketing purposes. For example, we might use your information to tailor and send you information about our business, products, or services. Our marketing might be for our own products or services, or for other companies’ offers, products, or services that we think you might find interesting. To learn about your choices for these communications, read the Choices section below. 

We use information to communicate with you about our relationship. For example, we might contact you about our policies or our terms. 

We use information for hiring purposes. For example, we use information to review your job applications and contact you about employment opportunities. 

We use information as otherwise required, disclosed or permitted by law or as we may notify you from time to time. 

We collect information from different sources, directly and indirectly. 

We collect information directly from you. For example, we collect information if you sign up for our email list. We also collect information if you submit content or otherwise contact us. 

We collect information from your devices. We may use tracking tools like browser cookies and web beacons to automatically collect information about you when you interact with our website and emails that we or our vendors send to you. We collect information about users over time and across devices when you use our website. We may have third parties collect personal information this way. 

We get information from suppliers we hire to work on our behalf.  For example, vendors that host or maintain our website for us may give us information. 

We get information from other parties. We work with business and marketing partners that might also include social networks and advertising and analytics providers that share information with us. We may also receive information from our affiliates and subsidiaries. 

We combine information. For example, we may combine information that we have collected offline with information we collect online. Or we may combine information we get from another party with information we already have. 

We share information with other parties. 

We share information within our family of companies. This includes our subsidiaries, parents, and affiliates. 

We share information with suppliers who perform services on our behalf for our business and operational purposes. We may share information with vendors who send emails for us, manage and operate our website, assist us in our marketing and advertising, including partners that contribute to our promotional efforts, track advertising impressions, provide analytics services, investigate and prevent data incidents, audit our records, vet job applicants, and provide legal advice. We may also share information with analytics and search engine providers. 

We share information with our business partners and marketing companies. We may share information with other parties, including for the other parties’ own marketing purposes. We may also share with social media platforms, advertising networks, and ad tech companies. Personal information received by our partners and other parties may also be subject to their privacy policies. 

We will share information for safety and security purposes, if we think we have to in order to comply with the law, or to protect ourselves, our customers and others. For example, we may share information to respond to a court order or subpoena. We may also share information if a government agency or investigatory body requests it. We might also share your information in order to enforce our agreements, and to protect the rights and safety of others. We might also share information when we are investigating potential fraud.  

We may share information with a successor to all or part of our business. For example, if part of our business is sold, we may include user information as part of that transaction. We may also share your information if there is a change to our corporate structure. We may also share your information with others as they conduct diligence of our corporate changes.

We may share information for other reasons we may describe to you from time to time or as permitted or required by law. 

You have choices regarding our use of your information. 

You can opt out of receiving our promotional emails. To stop receiving our promotional emails, follow the instructions in any promotional email you receive from us. 

You can control cookies and certain tracking tools. 

We collect information about users over time and across different websites and devices. To do this, we and our vendors use several tracking tools, such as browser cookies, web beacons, and other technologies. For instance, we use Google Analytics to better understand how our users interact with our website. You can learn about Google Analytics’ currently available opt-outs at

Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. You can also visit to opt-out of certain uses of cookies for advertising purposes. To control flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings. 

Some browsers have “do not track” features that allow you to tell a U.S. website not to track you. These features are not all uniform. We do not currently respond to those signals.  If you block cookies, certain features on our website may not work. If you block or reject cookies, not all of the tracking described here will stop. Certain options you select are browser and device specific, which means you may need to make the selection for each browser on each device you use.

You can contact us at [email protected] to request that we not share your name, postal address, email address, phone number, and certain other personal information with third parties for promotional or marketing purposes.

Your California Privacy Rights
For purposes of the California Consumer Privacy Act of 2018 (CCPA), this website is not consumer-directed and is intended only to provide commercial information to our business partners, prospective business partners, and job applicants. In certain circumstances (subject to various exceptions and limitations under the CCPA), if you are a California resident, you can make the following requests with respect to your personal information:

  • Access – You can request that we disclose to you the categories of personal information we collected about you, the categories of sources from which we collected the personal information, the categories of personal information we sold or disclosed, our business or commercial purpose for collecting and selling your personal information, the categories of third parties with whom we shared your personal information, and the specific pieces of personal information we collected about you over the past 12 months.  
  • Deletion – You can request that we delete the personal information that we maintain about you, subject to certain exceptions.
  • Opt-out / “Do Not Sell My Info” – You can request that we not sell your personal information to a third party. For purposes of this privacy policy, “sell” means the sale, rental, release, disclosure, dissemination, availability, transfer, or other oral, written, or electronic communication of your personal information to a third party for monetary or other valuable consideration, subject to certain exceptions in the CCPA. We do not currently consider the ways we shared the personal information collected through this website in the past 12 months to constitute the “sale” of consumer information as defined in the CCPA. 

A California resident can make a request by emailing us at [email protected]. We will not discriminate against you because you made a request. We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes and to process transactions and facilitate customer requests. Note that for purposes of these rights under this Privacy Policy, personal information does not include information about job applicants, employees and other of our personnel; information about employees and other representatives of third-party entities we may interact with; or information we have collected as a service provider to our clients.  

We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps may vary depending on the sensitivity of the personal information. You may designate an authorized agent to make a request on your behalf. When submitting the request, please ensure the authorized agent is identified as an authorized agent.

If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please send us an email, or write to us at the address listed below. Indicate in your letter that you are a California resident making a “Shine the Light” inquiry.

Our website is not intended for children.
We do not knowingly collect personal information from children under 18. If you are a parent or legal guardian and think your child has given us information, you can contact us at [email protected]. You can also write to us at the address listed at the end of this Privacy Policy. Please mark your inquiries “Children’s Information Request.”

Information Transfer and Storage.
Our website may be operated in the United States and other countries located outside of the European Economic Area (“EEA”). Please be aware that information you provide to us may be transferred to or processed in the United States or other countries located outside of the EEA. The standard of data protection in the United States and in certain other countries where we may process your information is considered by the European Commission to be not adequate when compared to the date protection standards of the EU and EEA. Please also be aware that by using our website or giving us your information, you consent to such transfer.

We use standard security measures.
The Internet is not 100% secure. We cannot promise that your use of our website or services will be completely safe. Any transmission of your data to our site is at your own risk. We encourage you to use caution when using the Internet. This includes not sharing your passwords. We keep personal information as long as it is necessary or relevant for the practices described in this Privacy Policy, including, for example, for legal compliance, dispute resolution, contract enforcement, backup, archival, and other internal operations purposes. We also keep information as otherwise required or permitted by law.

We may link to third party sites or services we don’t control.
If you click on a link to a third-party site, you will be taken to a website we do not control. This Policy does not apply to the privacy practices of that website, which may collect information from you. Read the privacy policy of other websites carefully. We are not responsible for these third-party websites or their policies.

Feel free to contact us if you have more questions.
If you have any questions about this Privacy Policy or want to ask us to correct, update, provide access to, delete, or take any other action with respect to your information, please email us at [email protected]. Please do not include your credit card number or other sensitive information in your email. You can also write to us at: 

Attn: Data Privacy
100 North Crescent Drive
Beverly Hills, California 90210

We may update this Policy.
From time to time we may change our privacy policies. We will post an updated copy of our Privacy Policy on our website. Please check our site periodically for updates. Your continued use of our website or services means that you consent to the collection, use and disclosure of your information as set out in the updated Privacy Policy.